Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Tutorial: | 2 x 1 Hours Weekly |
Seminar: | 1 x 2 Hours Weekly |
Prerequisite(s): | 10850 (v.4) Marketing 100 or any previous version
OR
9764 (v.7) Consumer Behaviour 102 or any previous version
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Syllabus: | Covers topics related to - the international marketplace, multinational global transnational corporations, international trading companies. Knowledge is gained in world organisational or regional trade - trade blocks and international marketing opportunities - developed and less developed country counter trade. |
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Unit Outcomes: | On successful completion of this unit students will have- Knowledge of the fundamental principles and theories in International Marketing. Developed an understanding of their application. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Porter, M. (1990). The Competitive Advantage of Nations. Sydney, Macmillan Press. Cateora, P.R. International Marketing. (latest edition). Terpstra, V. and Sarathy, R. International Marketing. (latest edition). Keegan, W.J. Global Marketing Management. (latest edition). |
Unit Texts: | Czinkota and Ronkainen. International Marketing. (sixth edition). Dryden Press. |
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Unit Assessment Breakdown: | Assignment 1 Seminar Report 25%, Assignment 2 Major Project 25%, Final Examination 50%. This is done by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Joondalup Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | | | 2004 | Miri Sarawak Campus | Semester 1 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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