Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Tutorial: | 1 x 1 Hours Weekly |
Seminar: | 1 x 2 Hours Weekly |
Prerequisite(s): | 10850 (v.4) Marketing 100 or any previous version
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Syllabus: | Designed to increase students' awareness of the role of marketing in the tourism and hospitality industries, and provide them with practical applications of marketing principles in a range of tourism operations. Structured to incorporate both the views of industry practitioners and academic experts/researchers within the field. |
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Unit Outcomes: | On successful completion of this unit students will have- Become aware of the issues involved in the tourism industry. Understanding of the role that marketing plays within the tourism industry. Provided practical cases and applications of the use of marketing strategies in tourism operations. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Kotler, P., Bowen, J. and Makens, J. (1998). Marketing for Hospitality and Tourism. (second edition). New Jersey, Prentice Hall. Holloway, C. and Robinson, C. (1995). Marketing for Tourism. (third edition). Signapore, Longman. Pearce, P.L., Morrison, A.M. and Rutledge, J.L. (1998). Tourism Bridges Across Continents. Roseville, McGraw Hill. Pizam, A. and Mansfeld, Y. (2000). Consumer Behaviour in Travel and Tourism. New York, The Haworth Press. Powers, T. (1997). Marketing Hospitality. (second edition).New York, John Wiley and Sons. Richardson, J.I. (1996). Marketing Australian Travel and Tourism. Victoria, Hospitality Press. |
Unit Texts: | Dickman, S. (1999). Tourism and Hospitality Marketing. Australia, Oxford University Press. |
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Unit Assessment Breakdown: | Class Attendance and Participation 5%, Group Presentation 15%, Group Assignment 1 15%, Group Assignment 2 25%, End Semester Examination 40%. This is done by garde/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Categorised | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Bentley Campus | Summer Period | Y | | | | 2004 | Joondalup Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 1A | Y | | | | 2004 | UHK SPACE Admiralty Ctr | Trimester 2A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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