12632 (v.3) Advertising 211


 

Area:School of Marketing
Credits:25.0
Contact Hours:3.0
Seminar:1 x 3 Hours Weekly
Prerequisite(s):10850 (v.4) Marketing 100 or any previous version
Syllabus:Introduces students to the skills needed to successfully practice advertising within marketing environments. It deals with the relevant theory underpinning such topics as creativity, media (tactics and strategies), objectives and budgets, ethics and global advertising.
 
YearLocationPeriodInternalArea ExternalCentral External
2004Bentley CampusSemester 1Y  
2004Bentley CampusSemester 2Y  
2004Joondalup CampusSemester 1Y  
2004Joondalup CampusSemester 2Y  
2004Mktg Inst of S'poreTrimester 1AY  
2004UHK SPACE Admiralty CtrTrimester 2AY  

 

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