301612 v.2 Bachelor of Commerce (Public Relations) (Honours)

BCom(Hons)(Curtin)

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Introduction
This honours course provides a thorough understanding of the public relations decisions faced by managers and the relevant elements that affect these decisions. The program is dedicated to developing outstanding graduates with potential to make significant contributions to the management of public relations practice.

Course Entry Requirements/Prerequisites
Refer to Admission into Honours Degree Programs.

Duration and Availability
This honours course is of one years full-time or equivalent part-time study. Students are advised to check with their Course Coordinator about the availability of part-time study and mid-year intakes.

Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure				Hrs/Wk	Credit
Year 1 Semester 1
4796	v.4		Business Research Methodology 400	3.0	25.0
6982	v.5		Public Relations (Honours Seminar) 400	3.0	25.0
			SELECT 2 OPTIONS		50.0
					100.0
Year 1 Semester 2
12209	v.2		Business Dissertation (Marketing) 495	6.0	100.0
					100.0
Optional Units to Select From in Year 1 Semester 1				Hrs/Wk	Credits
301228	v.3		Public Relations (Research and Evaluation) 450	3.0	25.0
301229	v.3		Public Relations (Strategies) 420	3.0	25.0
301230	v.3		Public Relations (Financial) 430	3.0	25.0
301232	v.3		Public Relations (Theory) 470	3.0	25.0

Availability

Year	Location	Period	Internal	External
2004	Bentley Campus	Semester 1	Y	Y
2004	Bentley Campus	Semester 2	Y	Y

The information displayed above refers to study periods and locations that students are eligible to be offe red and admitted to this course for the first time only.