Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Seminar: | 1 x 3 Hours Weekly |
Other Requisite(s): | Admission: to Marketing Honours Program.
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Syllabus: | Research methodologies, measurement instruments and evaluation methods and techniques as used by public relations practitioners. Campaigns based on current advanced topics and issues. Theoretical and practical skills relating to qualatative and quantitative methodologies used in public relations practice. |
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Field of Education: | 80509 Public Relations | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Online | Result Type: | Grade/Mark |
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AvailabilityAvailability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
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