Link to Curtin homepage      CurtinSearch | Curtin Site Index 
Online handbook 2004
CoursesUnitsNew CoursesJoint Uni CoursesDefinition of TermsContact / Help
About Curtin University
Academic calendar
Admissions Information
Applying for a research higher degree
Applying to Curtin
Bookshop
Prospective Student Services
Curtin scholarships
Enrolment information
Fee Information
Grading system
IT Policy
Student rights and responsibilities
Student policy and procedures
    

308284 v.1 Graduate Diploma in Wine Marketing and Management


GradDipWineMktgMgnt(Curtin)

Introduction

This course develops awareness in dealing with management issues, marketing and the strategic planning of a wine business for domestic wine consumption and exportation. The major disciplines of viticulture, and wine business management are integrated. Itis aimed at people employed in the wine industry requiring extended knowledge in the wine marketing and management functions of the wine producer.

Course Entry Requirements/Prerequisites

A bachelors degree or an equivalent qualification from a recognised institution. Applicants employed for a minimum of three years by a wine producer in a management function may apply on the basis of prior learning. Successful completion of the Graduate Certificate in Wine Business Management may provide direct entry into this course.

Recognition of Prior Learning

Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability

This fee-paying course is one year full time or equivalent part-time study.

Intermediate Awards

A student who successfully completed all the requirements for the Graduate Certificate in Wine Marketing may apply under exceptional circumstances provisions for graduation in that award, subject to approval of the Head of School/Department. For further definition refer to the Statement and Awards section under General Information.

Course Organisation

The principles of grape and wine production and an introduction to managerial accounting and finance as applied to wine business enterprises, resource management as practiced in the wine industry, key issues in vineyard business management. Business to business marketing. Market segmentation. Market research. Strategic marketing. Processes of business and marketing planning. Preparation of a business plan for a product or whole business.

Professional Recognition

Graduates are eligible for membership of the Australian Institute Agricultural Science (AIAIS).

Career Opportunities

Graduates will find employment with industries associated with the supply chain of the viticultural industry, particularly in wine marketing.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 1

   
307288 v.1   Viticulture Resource Management 501 5.0 25.0
308041 v.1   Introduction to Wine Marketing Business 501 5.0 25.0
308042 v.1   Grape and Wine Production 501 5.0 25.0
308044 v.1   Agribusiness Accounting and Finance 501 5.0 25.0
  100.0

Year 1 Semester 2

   
308040 v.1   Sensory Evaluation 502 5.0 25.0
308046 v.1   Agribusiness Systems 502 5.0 25.0
308048 v.1   Agribusiness Planning 502 5.0 25.0
      SELECT 1 OPTION   25.0
  100.0
 
Optional Units to Select From in Year 1 Semester 2 Hrs/Wk Credits
304039 v.2   Agribusiness Economics and Policy 502 5.0 25.0
304048 v.2   Agribusiness Finance 502 5.0 25.0
304049 v.2   Agribusiness Tax and Law 502 5.0 25.0
305329 v.1   Agricultural Knowledge and Information Systems 502 5.0 25.0
305338 v.1   International Agribusiness Marketing 502 5.0 25.0
           
NB Students may substitute listed units with an approved elective, subject to the approval of the Course Coordinator.
           

Availability

YearLocationPeriodAll*InternalExternal
2004Bentley CampusSemester 1 Y 

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.



Click here for a printable version of this page
 
    

Picture of sun setting over Henderson Court on Curtin's Bentley Campus

 

Curtin crest