12633 (v.2) Advertising 391

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Seminar:

1 x 3 Hours Weekly

Prerequisite(s):

10850 (v.4) Marketing 100 or any previous version
AND
12632 (v.2) Advertising 211 or any previous version

This unit provides a practical appreciation of the advertising trade. Students plan, develop and execute an advertising campaign of their own in response to a comprehensive client brief and interaction with industry.

Availability

Year	Location	Period	Internal	Area External	Central External
2003	Bentley Campus	Semester 1	Y
2003	Bentley Campus	Semester 2	Y
2003	Joondalup Campus	Semester 1	Y
2003	Joondalup Campus	Semester 2	Y
2003	Mktg Inst of S'pore	Trimester 1A	Y
2003	Mktg Inst of S'pore	Trimester 3A	Y

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.

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