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10850 (v.4) Marketing 100
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Tutorial: | 1 x 1.5 Hours Weekly |
Seminar: | 1 x 1.5 Hours Weekly |
| Exposed to fundamental marketing concepts being used within a range of industries, and a clear insight into how these concepts are being applied by practioners in the real world. Introduction to the marketing discipline through topics such as - consumer behaviour, marketing research, product planning, promotion planning, distribution planning, product and service pricing. It also assists in gaining an understanding of the role that external environments have upon firms. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | Y | | 2003 | Bentley Campus | Semester 2 | Y | | Y | | 2003 | Bentley Campus | Summer Period | Y | | | | 2003 | Esperance Community College | Semester 2 | Y | | | | 2003 | Joondalup Campus | Semester 1 | Y | | | | 2003 | Joondalup Campus | Semester 2 | Y | | | | 2003 | HK Mgmt Assoc | Trimester 1A | Y | | | | 2003 | HK Mgmt Assoc | Trimester 2A | Y | | | | 2003 | Int Coll Bus Tech Sri Lanka | Trimester 3 | Y | | | | 2003 | Metro College Malaysia | Semester 1 | Y | | | | 2003 | Metro College Malaysia | Semester 2 | Y | | | | 2003 | Miri Sarawak Campus | Semester 1 | Y | | | | 2003 | Miri Sarawak Campus | Semester 2 | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 1A | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 2A | Y | | | | 2003 | UHK SPACE Admiralty Ctr | Trimester 1A | Y | | |
- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area. |
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