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10851 (v.4) Public Relations (Media) 250
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Tutorial: | 1 x 1.5 Hours Weekly |
Seminar: | 1 x 1.5 Hours Weekly |
Prerequisite(s): | 10854 (v.4) Public Relations (Techniques) 200 or any previous version
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| Specialising in the management of relations with reporters, editors and producers. An understanding of the needs of a wide range of media. Preparation and briefing of individuals for media appearances. Training in issues and crisis management with media, local, national and international aspects of media relations. The syllabus also deals with the principles and practice of media relations, including: What is media relations - its place in the public relations management process, Understanding the media - who owns it, who runs it, how it works, Ethics and the media, Building relationships with the media Mass versus specialist media, Controlled and uncontrolled media - how to select the right tools for the job, The impact of new technology on the media, International media relations, How to plan, manage and evaluate media relations strategies, Writing for the media, Organising media conferences, Communicating under fire - crisis media relations, Facing the media - giving radio and TV interviews, Training media spokespersons. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Semester 2 | Y | | | | 2003 | Joondalup Campus | Semester 1 | Y | | | | 2003 | Joondalup Campus | Semester 2 | Y | | | | 2003 | Lim Kok Wing Inst Malaysia | Semester 1 | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 1A | Y | | |
- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area. |
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