10851 (v.4) Public Relations (Media) 250



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Tutorial:1 x 1.5 Hours Weekly
Seminar:1 x 1.5 Hours Weekly
Prerequisite(s):10854 (v.4) Public Relations (Techniques) 200 or any previous version
Specialising in the management of relations with reporters, editors and producers. An understanding of the needs of a wide range of media. Preparation and briefing of individuals for media appearances. Training in issues and crisis management with media, local, national and international aspects of media relations. The syllabus also deals with the principles and practice of media relations, including: What is media relations - its place in the public relations management process, Understanding the media - who owns it, who runs it, how it works, Ethics and the media, Building relationships with the media Mass versus specialist media, Controlled and uncontrolled media - how to select the right tools for the job, The impact of new technology on the media, International media relations, How to plan, manage and evaluate media relations strategies, Writing for the media, Organising media conferences, Communicating under fire - crisis media relations, Facing the media - giving radio and TV interviews, Training media spokespersons.
YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y  
2003Bentley CampusSemester 2Y  
2003Joondalup CampusSemester 1Y  
2003Joondalup CampusSemester 2Y  
2003Lim Kok Wing Inst MalaysiaSemester 1Y  
2003Mktg Inst of S'poreTrimester 1AY  

 

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