9764 (v.7) Consumer Behaviour 102



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Tutorial:1 x 1 Hours Weekly
Seminar:1 x 2 Hours Weekly
Prerequisite(s):10850 (v.4) Marketing 100 or any previous version
This unit introduces the role of consumer behaviour and how it is shaped by the social and cultural environment and the psychological foundations. The unit in essence focuses on the decision processes in consumption behaviour in different buying situations. This will develop the students' ability to integrate marketing processes at a higher level. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. Concepts drawn from various disciplines such as psychology, economics and anthropology will also be examined.
YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y Y
2003Bentley CampusSemester 2Y Y
2003Bentley CampusSummer PeriodY  
2003Joondalup CampusSemester 1Y  
2003Joondalup CampusSemester 2Y  
2003HK Mgmt AssocTrimester 1AY  
2003HK Mgmt AssocTrimester 2AY  
2003Metro College MalaysiaSemester 1Y  
2003Metro College MalaysiaSemester 2Y  
2003Miri Sarawak CampusSemester 1Y  
2003Miri Sarawak CampusSemester 2Y  
2003Mktg Inst of S'poreTrimester 1AY  
2003Mktg Inst of S'poreTrimester 2AY  
2003Mktg Inst of S'poreTrimester 3AY  
2003UHK SPACE Admiralty CtrTrimester 1AY  
2003UHK SPACE Admiralty CtrTrimester 2AY  
2003UHK SPACE Admiralty CtrTrimester 3AY  

 

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