3993 (v.7) Public Relations (Professional Practice) 393



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Seminar:1 x 3 Hours Weekly
Anti Requisite(s):12593 (v.4) Marketing - Professional Practice 300 or any previous version
Prerequisite(s):3992 (v.6) Public Relations (Cases) 300 or any previous version
Public Relations (Professional Practice) 393 is an internship unit. The major requirement is for students to spend a minimum of one month full-time, or part-time equivalent, working with an employer in a public relations capacity. One month is defined for the purposes of this unit as 20 working days. The work experience may be undertaken during the semester, during the break prior to the semester in which the student is enrolled in the unit or a by combination of the two. The emphasis is on gaining anappreciation of the practical application of public relations principles in modern organisations. Students will be required to prepare a detailed report on their experiences including samples of work undertaken, an analysis of the organisation and the role of public relations within it, discussion of key public relations issues encountered, recommendations to the employer on the organisation's public relations policies and practices, and an up-to-date Curriculum Vitae including reference to the completed internship.
YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y  
2003Bentley CampusSemester 2YY 
2003Joondalup CampusSemester 1Y  
2003Joondalup CampusSemester 2Y  
2003Mktg Inst of S'poreTrimester 3AY  

 

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