3821 (v.6) Export Marketing 300



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Tutorial:1 x 1.5 Hours Weekly
Seminar:1 x 1.5 Hours Weekly
Prerequisite(s):10850 (v.4) Marketing 100 or any previous version
Export marketing is the branch of marketing which focuses on the marketing between national boundaries. Planning for exporting - the marketing environments. Global market research - segmentation and positioning and market entry strategies. Product service considerations, export infrastructure, channel/communication decisions, export documentation, pricing for export.
YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y  
2003Bentley CampusSemester 2Y  
2003Bentley CampusSummer PeriodY  
2003Joondalup CampusSemester 2Y  
2003Mktg Inst of S'poreTrimester 2AY  
2003Mktg Inst of S'poreTrimester 3AY  
2003UHK SPACE Admiralty CtrTrimester 1AY  
2003UHK SPACE Admiralty CtrTrimester 2AY  

 

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