12634 (v.2) Advertising Strategy 310



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Seminar:1 x 3 Hours Weekly
Prerequisite(s):10850 (v.4) Marketing 100 or any previous version
Deeper understanding of the role and function of strategic planning in marketing communications. Focuses in detail on market segmentation and positioning, brands and brand management, and the science of effective advertising. A substantial portion of theunit will concentrate on advertising research.
YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y  
2003Bentley CampusSemester 2Y  
2003Joondalup CampusSemester 1Y  
2003Joondalup CampusSemester 2Y  
2003Mktg Inst of S'poreTrimester 1AY  
2003Mktg Inst of S'poreTrimester 3AY  

 

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