12603 (v.2) Tourism Marketing 300

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Tutorial:	1 x 1 Hours Weekly
Seminar:	1 x 2 Hours Weekly
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version
This course is designed to increase students' awareness of the role of marketing in the tourism and hospitality industries, and provide them with practical applications of marketing principles in a range of tourism operations. The course has been structured to incorporate both the views of industry practitioners and academic experts/researchers within the field.
Year Location Period Internal Area External Central External 2003 Bentley Campus Semester 1 Y     2003 Bentley Campus Semester 2 Y     2003 Bentley Campus Summer Period Y     2003 Joondalup Campus Semester 1 Y     2003 Joondalup Campus Semester 2 Y     2003 Mktg Inst of S'pore Trimester 1A Y     2003 UHK SPACE Admiralty Ctr Trimester 2A Y