12534 (v.3) Public Relations (Research and Evaluation) 550



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Seminar:1 x 3 Hours Weekly
Prerequisite(s):12477 (v.3) Public Relations (Principles) 500 or any previous version
An understanding of the processes evident in the research, measurement, and evaluation of public relations campaigns, programs and issues.

 

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