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12477 (v.3) Public Relations (Principles) 500
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Seminar: | 1 x 3 Hours Weekly |
| The principles and an introduction to the practice of public relations. It covers the history and evolution of public relations, how to identify publics and the need for public relations programs, how to plan and manage these programs and how to evaluatetheir effectiveness, how to manage relations with relevant publics, and how to apply the range of communications processes needed and used. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Semester 2 | Y | | | | 2003 | Bentley Campus | Short Period 9 | Y | | |
- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area. |
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