11016 (v.3) Marketing Communications 211



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Tutorial:1 x 1.5 Hours Weekly
Seminar:1 x 1.5 Hours Weekly
Prerequisite(s):10850 (v.4) Marketing 100 or any previous version
A study of the theories and techniques application to the development of the marketing communications mix. Provides a broad overview of the marketing communications function, industry and role in modern marketing. Covers advertising, media, creative strategy, direct marketing, sales promotions, marketing public relations and support media.
YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y  
2003Bentley CampusSemester 2Y  
2003Joondalup CampusSemester 1Y  
2003Joondalup CampusSemester 2Y  
2003HK Mgmt AssocTrimester 1AY  
2003Metro College MalaysiaSemester 1Y  
2003Metro College MalaysiaSemester 2Y  
2003Miri Sarawak CampusSemester 1Y  
2003Miri Sarawak CampusSemester 2Y  
2003Mktg Inst of S'poreTrimester 1AY  
2003Mktg Inst of S'poreTrimester 2AY  
2003UHK SPACE Admiralty CtrTrimester 1AY  
2003UHK SPACE Admiralty CtrTrimester 2AY  
2003UHK SPACE Admiralty CtrTrimester 3AY  

 

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