10855 (v.5) Public Relations (Principles) 102



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Tutorial:1 x 1.5 Hours Weekly
Seminar:1 x 1.5 Hours Weekly
Co Requisite(s):10850 (v.4) Marketing 100 or any previous version
The syllabus deals with the principles and an introduction to the practice of public relations. It covers: The history and evolution of public relations, How to identify publics and the need for public relations programs, How to plan and manage these programs and how to evaluate their effectiveness, How to manage relations with relevant publics, and How to apply the range of communication processes needed and used.
YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y Y
2003Bentley CampusSemester 2Y  
2003Bentley CampusSummer PeriodY  
2003Joondalup CampusSemester 1Y  
2003Joondalup CampusSemester 2Y  
2003Int Coll Bus Tech Sri LankaTrimester 2Y  
2003Metro College MalaysiaSemester 1Y  
2003Metro College MalaysiaSemester 2Y  
2003Miri Sarawak CampusSemester 1Y  
2003Miri Sarawak CampusSemester 2Y  
2003Mktg Inst of S'poreTrimester 2AY  
2003Mktg Inst of S'poreTrimester 3AY  
2003UHK SPACE Admiralty CtrTrimester 1AY  

 

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