SPUP-LUXBD v.1 Pre-Masters Luxury Branding Specialisation
Specialisation Overview
Specialisations prepare students to develop broad knowledge about an additional discipline area or same discipline area that complements their study in an award course. Some specialisations may assist students to progress into postgraduate studies, but have specific entry requirements.
The Pre-Masters Luxury Branding Specialisation is designed for students in their third year of the Bachelor of Design (B-DESIGN) who wish to undertake an Accelerated Bachelor Masters (ABM) program in the Master of Luxury Branding. This specialisation is suitable for applicants who wish to develop fundamental skills in luxury branding. The specialisation covers the basic principles of luxury brand management, design aesthetics as well as innovation and neuromarketing techniques. This prepares students to develop advanced knowledge and skills for professional or highly skilled work and further learning corresponding to AQF level 8 qualifications.
Additional Course Expenses
Students may be expected to purchase a number of textbooks and other essential study materials.
Specialisation Entry and Completion Details
Students may need to request that Student Services add a specialisation to their study plan if it is not included in the course structure and credit permitting. The number of specialisations available for study is dependent on the course of study. For entry into some specialisations students are required to meet certain criteria. Students will be assessed on a case-by-case basis.
Specifically, students may only study this specialisation in their third year of study as part of the Bachelor of Design (B-DESIGN) Accelerated Bachelor Masters (ABM) program in Masters of Luxury Branding. Only students who have met the requirements of a Course Weighted Average (CWA) of 65 or above after 300 credits are eligible to study this specialisation and follow the Accelerated Bachelor Masters (ABM) pathway.
Credit for Recognised Learning
Applications for credit towards a course are assessed on an individual basis. Credit reduces the amount of learning required to complete the course and may be granted for formal education qualifications, non-formal learning from non-award programs of study and informal learning through work experiences. Further information can be found at http://futurestudents.curtin.edu.au/non-school-leavers/rpl.cfm
Major/Minor/Stream Organisation
This specialisation contains core units at an AQF Level 8.
Specialisation Learning Outcomes
A graduate of this course can:
1. apply specialised knowledge theories, frameworks and practices relevant to luxury branding to accurately inform brand strategies, brand development and business decisions
2. critically analyse the luxury marketing environment and think creatively to generate strategic solutions to a range of real-world business and management problems; and apply logical rational and reflective processes in high level decision making that is evidence-informed
3. critically analyse the luxury marketing environment and think creatively to generate strategic solutions to a range of real-world business and management problems; and apply logical rational and reflective processes in high level decision making that is evidence-informed
4. professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form; and apply research methodologies to generate insight for luxury brands and businesses
5. develop an in-depth knowledge of luxury communication strategies, from traditional media to digital, social media and special projects development and apply relevant advanced technologies to implement coherent strategic initiatives in luxury branding
6. develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in dynamic contexts
7. adapt marketing models and strategies for competitive advantage and success in the global luxury brand environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
8. demonstrate critical awareness towards the distinctive features of luxury goods and services while working with cultural differences in an appropriate manner; and develop relevant sensitivity to the cultural aspects behind the concept of luxury
9. use information and technology adeptly in marketing contexts and employ effective independent or collaborative work skills to demonstrate expert professional judgement and ethical responsibility relating to the luxury brands and businesses
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 3 Semester 1 | |||||
| MKTG5010 | v.1 | Branding Luxury | 3.0 | 25.0 | |
| MKTG5012 | v.1 | Strategic Brand Management | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 2 | |||||
| MKTG5011 | v.3 | Brand Design Aesthetic | 3.0 | 25.0 | |
| MKTG5013 | v.3 | Brand Semiotics and Storytelling | 3.0 | 25.0 | |
| 50.0 | |||||
Further Information
If you need more course information, you may contact the relevant areas: For Current Students: Student Services Office, please click here for further details: http://students.curtin.edu.au/contact_offices.cfm. For Domestic Future Students: Curtin Connect Future Students, enquiries: https://future.connect.curtin.edu.au/ , Tel: +61-1300 222 888. For International Future Students: Curtin International, email: international@curtin.edu.au, Tel: +61-8-9266 7331.
Course Structure Disclaimer
Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within a normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.
Disclaimer
Information in this publication is correct at the time of printing but may be subject to change.
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International students
International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements that must be met. As some information contained in this publication may not be applicable to international students, refer to international.curtin.edu.au for further information. Australian citizens, permanent residents and international students studying outside Australia may have the choice of full-time, part-time and external study, depending on course availability and in-country requirements.
