SPUP-MRKTG v.1 Pre-Masters Marketing Specialisation
Specialisation Overview
Specialisations prepare students to develop broad knowledge about an additional discipline area or same discipline area that complements their study in an award course. Some specialisations may assist students to progress into postgraduate studies, but have specific entry requirements.
The Pre-Masters Marketing specialisation is designed for students in their third year of the Bachelor of Arts (B-ARTS) who wish to undertake an Accelerated Bachelor Masters (ABM) program in the Master of Marketing. This specialisation is suitable for applicants who wish to develop fundamental skills in marketing. This prepares students to develop advanced knowledge and skills for professional or highly skilled work and further learning corresponding to AQF level 8 qualifications.
Specialisation Entry and Completion Details
Students may need to request that Student Services add a specialisation to their study plan if it is not included in the course structure and credit permitting. The number of specialisations available for study is dependent on the course of study. For entry into some specialisations students are required to meet certain criteria. Students will be assessed on a case-by-case basis.
Specifically, students may only study this specialisation in their third year of study as part of the Bachelor of Arts (B-ARTS) Accelerated Bachelor Masters (ABM) program in Masters of Marketing. Only students who have met the requirements of a Course Weighted Average (CWA) of 65 or above after 300 credits are eligible to study this minor and follow the Accelerated Bachelor Masters (ABM) pathway.
Credit for Recognised Learning
Applications for Credit for Recognised Learning are not considered within this course.
Major/Minor/Stream Organisation
This specialisation contains core units at an AQF Level 8.
Specialisation Learning Outcomes
A graduate of this course can:
1. apply principles and concepts in marketing theory and practice to describe, understand, analyse and evaluate marketing issues; and to provide innovative solutions to marketing problems
2. critically analyse the marketing environment and think creatively to generate strategic solution; apply logical and rational processes in high level decision
3. use a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesise this knowledge to make supported judgments relevant to marketing strategy
4. develop marketing plans, reports and presentations to effectively communicate problems and solution to internal managers and external stakeholders; engage in successful negotiation with supply-chain members, channel partners and customers to create value in long term relationships
5. use appropriate technologies, electronic resources and new interactive media to effectively collect and analyse marketing data; adopt an appropriate blend of new and traditional technologies to implement coherent strategic initiatives in marketing
6. employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline
7. apply an international perspective to marketing issues, and adapt marketing models and strategies for competitive advantage and success in the global environment; account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
8. recognise the nature of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing; adapt marketing strategies to cultural segments for competitive advantage; understand local norms for marketing and logistics in international marketing
9. apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity in all aspects of marketing strategy development, communications and negotiations
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 3 Semester 1 | |||||
| MKTG5002 | v.3 | International Marketing for Managers | 3.0 | 25.0 | |
| MKTG5005 | v.1 | Global Marketing Management | 3.0 | 25.0 | |
| MKTG5007 | v.1 | Buyer Behaviour and Analysis | 3.0 | 25.0 | |
| MKTG5012 | v.1 | Strategic Brand Management | 3.0 | 25.0 | |
| 100.0 | |||||
Further Information
If you need more course information, you may contact the relevant areas: For Current Students: Student Services Office, please click here for further details: http://students.curtin.edu.au/contact_offices.cfm. For Domestic Future Students: Curtin Connect Future Students, enquiries: https://future.connect.curtin.edu.au/ , Tel: +61-1300 222 888. For International Future Students: Curtin International, email: international@curtin.edu.au, Tel: +61-8-9266 7331.
Disclaimer
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International students
International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements that must be met. As some information contained in this publication may not be applicable to international students, refer to international.curtin.edu.au for further information. Australian citizens, permanent residents and international students studying outside Australia may have the choice of full-time, part-time and external study, depending on course availability and in-country requirements.
