STRU-WEBMD v.2 Web Media Stream (BComms)
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
This stream provides a pathway into employment in the rapidly expanding field of web-based media and communications, from web production to online community management. The stream emphasises social media and networking, and all units involve practical components as well as the core concepts to put you at the forefront of web media. Combined with marketing or public relations, you will learn the key skills to work in online marketing and corporate communications; combined with digital design, or screen production you will become a multi-skilled web content producer; combined with journalism, you will be a cross-platform writer and reporter.
Major/Minor/Stream Organisation
Major/Stream Learning Outcomes
A graduate of this course can:
1. explain critical theories relating to media-based communications in corporate applications and apply them to a range of roles and functions
2. apply critical thinking and creative approaches to resolve issues and meet challenges in their own professional and creative practice
3. access, evaluate and synthesise appropriate information in order to realise media-based communication objectives
4. communicate ideas to a range of audiences by developing and applying media-based strategies
5. utilise media production technologies and apply them to create effective media-based materials to meet required outcomes
6. apply learning strategies to build on skills and understandings in order to adapt to continually changing industry and corporate needs
7. recognise the significance of global media to business and be able to apply international standards and practices in their creative practice
8. value the cultural and intercultural nature of corporate media and communications and represent this knowledge at a personal and professional level
9. demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of media and business-related activities
Duration and Availability
This stream is available in the Internal (on-campus) and Fully Online study modes.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF: | 50.0 | ||||
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| NETS2000 | v.1 | Web Media | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 2 Semester 2 | |||||
| NETS1000 | v.2 | Digital Culture and Everyday Life | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 3 Semester 1 | |||||
| NETS2001 | v.2 | Writing on the Web | 3.0 | 25.0 | |
| 25.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
| NETS3010 | v.2 | Online Games, Play and Gamification | 2.0 | 25.0 | |
| NETS2002 | v.2 | Social Media, Communities and Networks | 2.0 | 25.0 | |
| NETS2003 | v.2 | The Digital Economy | 2.0 | 25.0 | |
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International students
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