STRU-PUBRL v.2 Public Relations Stream (BComms)
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
Public Relations develops an understanding of the fundamentals of professional public relations practice. This stream provides students with skills and knowledge in the principles, techniques and specific issues of contemporary public relations. The Public Relations stream may be usefully combined with the Journalism, Web Media and Corporate Screen Production streams.
Major/Minor/Stream Organisation
Major/Stream Learning Outcomes
A graduate of this course can:
1. explain critical theories relating to media-based communications in corporate applications and apply them to a range of roles and functions
2. apply critical thinking and creative approaches to resolve issues and meet challenges in their own professional and creative practice
3. access, evaluate and synthesise appropriate information in order to realise media-based communication objectives
4. communicate ideas to a range of audiences by developing and applying media-based strategies
5. utilise media production technologies and apply them to create effective media-based materials to meet required outcomes
6. apply learning strategies to build on skills and understandings in order to adapt to continually changing industry and corporate needs
7. recognise the significance of global media to business and be able to apply international standards and practices in their creative practice
8. value the cultural and intercultural nature of corporate media and communications and represent this knowledge at a personal and professional level
9. demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of media and business-related activities
Duration and Availability
This stream is available in the Internal study mode (on-campus) only.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF: | 50.0 | ||||
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| PUBR2001 | v.1 | Public Relations Techniques | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 2 Semester 2 | |||||
| PUBR2000 | v.2 | Transmedia Storytelling | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 3 | |||||
| PUBR3001 | v.2 | Public Relations Planning and Evaluation | 3.0 | 25.0 | |
| 25.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
| PUBR3002 | v.2 | Reflective Practice | 25.0 | ||
| PUBR3000 | v.2 | Contemporary Practice | 3.0 | 25.0 | |
| PUBR3003 | v.1 | Cross-Cultural Communication | 3.0 | 25.0 | |
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