MDDU-MRKTG v.2 Marketing Double Degree Major (BA/BCom)
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
Marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers and designing products, promotion, pricing and distribution strategies. This double degree major prepares students to organise and controlmarketing activities efficiently in a highly competitive and volatile environment. A wide range of employment opportunities are available in Australia and overseas.
Course accreditation
Graduates may apply to join the Australian Marketing Institute and the Australian Institute of Management.
Professional Recognition
Graduates may apply to join the Australian Marketing Institute and the Australian Institute of Management.
Major/Minor/Stream Organisation
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| BLAW1002 | v.1 | Markets and Legal Frameworks | 3.0 | 25.0 | |
| MGMT1003 | v.1 | Strategic Career Design | 2.0 | 25.0 | |
| 50.0 | |||||
| Year 1 Semester 2 | |||||
| MGMT1002 | v.1 | Communication, Culture and Indigenous Perspectives in Business | 3.0 | 25.0 | |
| ACCT1002 | v.1 | Financial Decision Making | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| ECOM1000 | v.1 | Analytics for Decision Making | 3.0 | 25.0 | |
| SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF: | 25.0 | ||||
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| MKTG2004 | v.1 | Consumer Behaviour | 3.0 | 25.0 | |
| SELECT ELECTIVE UNITS TO THE TOTAL VALUE OF: | 25.0 | ||||
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| MKTG3003 | v.2 | Digital Marketing Strategy | 3.0 | 25.0 | |
| MKTG2005 | v.1 | Marketing Research | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 2 | |||||
| MKTG2006 | v.2 | Managing Social Media Platforms | 3.0 | 25.0 | |
| MKTG2002 | v.2 | Marketing Across Borders | 2.0 | 25.0 | |
| 50.0 | |||||
| Year 4 Semester 1 | |||||
| MKTG3004 | v.2 | Corporate Marketing Strategy | 3.0 | 25.0 | |
| MKTG3006 | v.1 | Services Marketing | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 4 Semester 2 | |||||
| MKTG3007 | v.2 | Retailing and E-Commerce | 2.0 | 25.0 | |
| MKTG3009 | v.4 | Business Internship | 25.0 | ||
| OR | |||||
| MGMT3026 | v.1 | Business Innovation Lab | 3.0 | 25.0 | |
| OR | |||||
| MGMT3024 | v.1 | Business Study Tour | 36.0 | 25.0 | |
| OR | |||||
| MGMT3025 | v.1 | Business Engagement | 2.0 | 25.0 | |
| OR | |||||
| XINO3003 | v.1 | Business and Law International Experience 1 | 25.0 | ||
| 50.0 | |||||
| Optional Units to Select from in Year 2 Semester 1 | Hrs/Wk | Credit | |||
| BLAW1006 | v.1 | Introduction to Business Law | 3.0 | 25.0 | |
| MKTG1000 | v.1 | Discovering Marketing | 3.0 | 25.0 | |
| ISYS1000 | v.1 | Introduction to Business Information Systems | 3.0 | 25.0 | |
| FNCE2000 | v.1 | Introduction to Finance Principles | 3.0 | 25.0 | |
| IBUS1001 | v.1 | Introduction to Global Business | 2.0 | 25.0 | |
| ECON1000 | v.1 | Introductory Economics | 3.0 | 25.0 | |
| INDS2003 | v.1 | Nyungar Culture and Identity | 3.0 | 25.0 | |
| MGMT2010 | v.2 | Principles of Tourism, Hospitality and Events | 3.0 | 25.0 | |
| PROP2002 | v.1 | Property Principles | 3.0 | 25.0 | |
| PUBR2002 | v.2 | Public Relations in Society | 3.0 | 25.0 | |
* Choose an Elective (25 Credits)
** Students wanting to undertake some of the Capstone Experience units, such as Internship and Engagement, or mobility offerings will be required to meet eligibility requirements prior to being approved for enrolment.
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International students
International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements that must be met. As some information contained in this publication may not be applicable to international students, refer to international.curtin.edu.au for further information. Australian citizens, permanent residents and international students studying outside Australia may have the choice of full-time, part-time and external study, depending on course availability and in-country requirements.
