MDDU-PUBRL v.2 Public Relations Double Degree Major (BA/BCom)
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
This double degree major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision making that originates policies, products and services which become the basis of relationships, whilst preparing them for major communications roles.
Course Accreditation
Graduates in this major meet the academic requirements for membership to the Public Relations Institute of Australia.
Professional Recognition
Graduates in this major meet the academic requirements for membership to the Public Relations Institute of Australia.
Major/Minor/Stream Organisation
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| BLAW1002 | v.1 | Markets and Legal Frameworks | 3.0 | 25.0 | |
| MGMT1003 | v.1 | Strategic Career Design | 2.0 | 25.0 | |
| 50.0 | |||||
| Year 1 Semester 2 | |||||
| ACCT1002 | v.1 | Financial Decision Making | 3.0 | 25.0 | |
| PUBR2002 | v.2 | Public Relations in Society | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| MGMT1002 | v.1 | Communication, Culture and Indigenous Perspectives in Business | 3.0 | 25.0 | |
| PUBR2001 | v.1 | Public Relations Techniques | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| ECOM1000 | v.1 | Analytics for Decision Making | 3.0 | 25.0 | |
| PUBR2000 | v.2 | Transmedia Storytelling | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| PUBR3003 | v.1 | Cross-Cultural Communication | 3.0 | 25.0 | |
| SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF: | 25.0 | ||||
| 50.0 | |||||
| Year 3 Semester 2 | |||||
| PUBR3001 | v.2 | Public Relations Planning and Evaluation | 3.0 | 25.0 | |
| SELECT ELECTIVE UNITS TO THE TOTAL VALUE OF: | 25.0 | ||||
| 50.0 | |||||
| Year 4 Semester 1 | |||||
| PUBR3000 | v.2 | Contemporary Practice | 3.0 | 25.0 | |
| BLAW2008 | v.1 | Public Relations Law | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 4 Semester 2 | |||||
| PUBR3002 | v.2 | Reflective Practice | 25.0 | ||
| MKTG3009 | v.4 | Business Internship | 25.0 | ||
| OR | |||||
| MGMT3025 | v.1 | Business Engagement | 2.0 | 25.0 | |
| OR | |||||
| XINO3003 | v.1 | Business and Law International Experience 1 | 25.0 | ||
| OR | |||||
| MGMT3026 | v.1 | Business Innovation Lab | 3.0 | 25.0 | |
| OR | |||||
| MGMT3024 | v.1 | Business Study Tour | 36.0 | 25.0 | |
| 50.0 | |||||
| Optional Units to Select from in Year 3 Semester 1 | Hrs/Wk | Credit | |||
| MKTG1000 | v.1 | Discovering Marketing | 3.0 | 25.0 | |
| ISYS1000 | v.1 | Introduction to Business Information Systems | 3.0 | 25.0 | |
| FNCE2000 | v.1 | Introduction to Finance Principles | 3.0 | 25.0 | |
| IBUS1001 | v.1 | Introduction to Global Business | 2.0 | 25.0 | |
| ECON1000 | v.1 | Introductory Economics | 3.0 | 25.0 | |
| INDS2003 | v.1 | Nyungar Culture and Identity | 3.0 | 25.0 | |
| MGMT2010 | v.2 | Principles of Tourism, Hospitality and Events | 3.0 | 25.0 | |
| PROP2002 | v.1 | Property Principles | 3.0 | 25.0 | |
* Choose an Elective (25 Credits)
** Students wanting to undertake some of the Capstone Experience units, such as Internship and Engagement, or mobility offerings will be required to meet eligibility requirements prior to being approved for enrolment.
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International students
International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements that must be met. As some information contained in this publication may not be applicable to international students, refer to international.curtin.edu.au for further information. Australian citizens, permanent residents and international students studying outside Australia may have the choice of full-time, part-time and external study, depending on course availability and in-country requirements.
