3992 (v.8) Public Relations Consultancy 300
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| TUITION PATTERNS: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): |
10851 (v.6)
Media Relations 250
or any previous version
|
| UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Syllabus: | Strategic communication from a consultancy perspective, focusing on topics such as public relations strategy, planning and research, account management and business development, time and project management, as well as sponsorship, creativity, events management, ethics and professionalism. Also included are client services, negotiation and presentation skills in the context of pitches and client presentations. The key distinguishing feature of the unit is the involvement of a real life client throughout the semester. There is a strong focus on the contribution consultants make to the overall strategic objectives of their clients. |
| Field of Education: | 080509 Public Relations |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2014 | Bentley Campus | Semester 1 | Y | ||||
| 2014 | Bentley Campus | Semester 2 | Y | ||||
| 2014 | Charles Telfair Inst Mauritius | Semester 1 | Y | ||||
| 2014 | Charles Telfair Inst Mauritius | Semester 2 | Y | ||||
| 2014 | Lim Kok Wing Uni Malaysia | Semester 1 | Y | ||||
| 2014 | Lim Kok Wing Uni Malaysia | Semester 2 | Y | ||||
| 2014 | Miri Sarawak Campus | Semester 1 | Y | ||||
| 2014 | Miri Sarawak Campus | Semester 2 | Y | ||||
| 2014 | Singapore Campus | Trimester 3A | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
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