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Curtin University
Courses Handbook 2014

This handbook contains information for courses and units at Curtin in 2014.
Information for the previous year's courses and units is available at Courses Handbook 2013.

306972 (v.1) Creative Advertising Design Process 292

Area: Department of Design
Credits: 25.0
Contact Hours: 3.0
TUITION PATTERNS: The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline.
Lecture: 1 x 1.5 Hours Weekly
Practical: 1 x 1.5 Hours Weekly
Prerequisite(s): 306971 (v.1) Creative Advertising Design Theory 291 or any previous version
UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline.
Syllabus: Critical analysis of creative processes, creative process management, creative brief analysis, creative strategy development, idea generation techniques and methods, creative concept development and advertising communication skills.
Field of Education: 100501 Graphic Arts and Design Studies
Result Type: Grade/Mark


Availability

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