313828 v.1 Public Relations Stream (Mass Communication)
Introduction
Public Relations develops an understanding of the fundamentals of professional public relations practice. This stream provides students with skills and knowledge in the principles, techniques and specific issues of contemporary public relations. The Public Relations stream may be usefully combined with the Journalism, Web Media and Corporate Screen Production streams.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| 12596 | v.6 | International Public Relations 340 | 3.0 | 25.0 | |
| OR | |||||
| 12597 | v.5 | Corporate Public Relations 360 | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 2 Semester 1 | |||||
| 10854 | v.7 | Public Relations Techniques 220 | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 2 Semester 2 | |||||
| 10851 | v.6 | Media Relations 250 | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 3 Semester 1 | |||||
| 3992 | v.8 | Public Relations Consultancy 300 | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 3 | |||||
| 3993 | v.9 | Public Relations Internship 393 | 25.0 | ||
| 25.0 | |||||
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