312531 v.1 Corporate Media Production Major (Master)
Introduction
The Corporate Media Production Major will focus on the creative production of corporate films including short form documentaries and advertising. Students will develop camera, sound and editing skills alongside script develop and script writing assignments. These skills are in high demand given the expansion of web based media and communications and their adoption by many companies. Students will be encourages to explore a range of projects in their final semester including action research linked directly to their workplaces or in areas where they would like to seek employment upon graduation. The School has the ability to provide a range of academic supervisors for these programs, which cover a significant number of professional disciplines. Preliminary project work would include seminars on traditional research methods but link to industry based techniques.
Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other essential study materials. Production-based units have an incidental fee attached to assist with the provision of consumable items, so students may incur additional fees over the duration of the course of up to $200 depending on their choice of units.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| 1532 | v.9 | Screen Practice 111 | 5.0 | 25.0 | |
| 2588 | v.10 | Screen Practice- Studio 221 | 4.0 | 25.0 | |
| 306497 | v.2 | Ethics and the Media Professional 501 | 1.0 | 25.0 | |
| 5761 | v.8 | Buyer Behaviour and Analysis 520 | 3.0 | 25.0 | |
| 100.0 | |||||
| Year 1 Semester 2 | |||||
| 12477 | v.5 | Public Relations Contemporary Practice 550 | 3.0 | 25.0 | |
| OR | |||||
| 5762 | v.9 | Global Marketing Communications 530 | 3.0 | 25.0 | |
| OR | |||||
| 5519 | v.10 | Digital and Interactive Marketing 630 | 3.0 | 25.0 | |
| 303713 | v.3 | Interactive Screen Design 222 | 3.0 | 25.0 | |
| OR | |||||
| 304315 | v.3 | Film and Television 543 - Screenwriting - Corporate Documentary | 3.0 | 25.0 | |
| 304308 | v.3 | Film and Television 533 - Advertising and Music Videos | 4.0 | 25.0 | |
| OR | |||||
| 304310 | v.3 | Film and Television 534 - Production - Corporate Documentary | 4.0 | 25.0 | |
| 306492 | v.3 | Professional Communication Project - Preparation 691 | 1.0 | 25.0 | |
| 100.0 | |||||
| Year 2 Semester 1 | |||||
| 310565 | v.5 | Creative Project 601 | 2.0 | 50.0 | |
| 310566 | v.5 | Creative Project 602 | 2.0 | 50.0 | |
| 100.0 | |||||
N1 Not all units are available in all modes at all times.
N2 Optional units from other majors in this course may also be selected on approval by the Course Coordinator.
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