312104 v.1 Public Relations Major
Introduction
This major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision-making that originates policies, products and services which become the basis of relationships, whilst preparing them for major communications roles. Graduates in public relations single or double majors meet the academic requirements for membership of the Public Relations Institute of Australia.
Combinations available with this Major
The combinations being supported are; Bachelor of Commerce Electives Stream; Public Relations & Advertising; Public Relations & Marketing; Public Relations & Management; Public Relations & Tourism and Event Management; Public Relations & Journalism.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 2 | |||||
| 10855 | v.8 | Public Relations Principles 201 | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 2 Semester 1 | |||||
| 10845 | v.3 | Public Relations Law 211 | 3.0 | 25.0 | |
| 10854 | v.7 | Public Relations Techniques 220 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| 10851 | v.6 | Media Relations 250 | 3.0 | 25.0 | |
| 12596 | v.6 | International Public Relations 340 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| 12597 | v.5 | Corporate Public Relations 360 | 3.0 | 25.0 | |
| 3992 | v.8 | Public Relations Consultancy 300 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 2 | |||||
| 3993 | v.9 | Public Relations Internship 393 | 25.0 | ||
| 25.0 | |||||
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