312102 v.1 Marketing Major
Introduction
Marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers, and designing products, promotion, pricing and distribution strategies. This major prepares students to organise and control marketing activities efficiently in a highly competitive and volatile environment. Graduates may join the Australian Marketing Institute and the Australian Institute of Management. A wide range of employment opportunities are available in Australia and overseas.
Combinations available with this Major
The combinations being supported are: Bachelor of Commerce Electives Stream; Bachelor of Commerce Electives Stream; Marketing & Economics; Marketing & Entrepreneurship; Marketing & Finance; Marketing & Logistics and Supply Chain Management; Marketing & Management; Marketing & Advertising; Marketing & Business Law; Marketing & Public Relations; Marketing & Property; Marketing & Sport Management; Marketing & Tourism and Event Management.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 2 | |||||
| 9764 | v.8 | Consumer Behaviour 201 | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 2 Semester 1 | |||||
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 2 | |||||
| 12593 | v.5 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
| 25.0 | |||||
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