307133 v.2 Marketing Double Degree Major
Introduction
Marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers and designing products, promotion, pricing and distribution strategies. This double degree major prepares students to organise and controlmarketing activities efficiently in a highly competitive and volatile environment. Graduates may join the Australian Marketing Institute and the Australian Institute of Management. A wide range of employment opportunities are available in Australia and overseas.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| 10987 | v.5 | Accounting 100 | 3.0 | 25.0 | |
| 311353 | v.3 | Communication in Business 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 1 Semester 2 | |||||
| 11011 | v.4 | Business Law 100 | 3.0 | 25.0 | |
| 1234 | v.4 | Economics 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| 10830 | v.5 | Business Information Systems 100 | 3.0 | 25.0 | |
| 10850 | v.4 | Marketing 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| 10848 | v.2 | Management 100 | 3.0 | 25.0 | |
| 9764 | v.8 | Consumer Behaviour 201 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 2 | |||||
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 3822 | v.8 | Sales Management 230 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 4 Semester 1 | |||||
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 4 Semester 2 | |||||
| 12034 | v.6 | Business Capstone 301 | 3.0 | 25.0 | |
| 12593 | v.5 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
| 50.0 | |||||
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