296513 v.11 Master of Commerce (Marketing)
MCom(Curtin)
Course CRICOS Code: 042171M
Registered full-time Duration for International Onshore Students on student visas:
2 Years
Introduction
This course develops expertise in a functional area of marketing through advanced studies in the field, emphasising research preparation to be used in exploring a particular aspect of marketing through in-depth research and projects.
Course Entry Requirements/Prerequisites
A bachelor degree or an equivalent qualification in any discipline from a recognised tertiary institution.
Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis. Applicants with a recognised undergraduate degree in marketing or a related discipline may be eligible for a maximum of 100 credits RPL.
Duration and Availability
This course is two years full-time or equivalent part-time study.
Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other essential study materials.
Course Structure Disclaimer
Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within the normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| 314190 | v.1 | Marketing Management 510 | 3.0 | 25.0 | |
| 5518 | v.9 | Marketing Intelligence and Research 540 | 3.0 | 25.0 | |
| 5761 | v.8 | Buyer Behaviour and Analysis 520 | 3.0 | 25.0 | |
| 5762 | v.9 | Global Marketing Communications 530 | 3.0 | 25.0 | |
| 100.0 | |||||
| Year 1 Semester 2 | |||||
| 12471 | v.4 | Marketing of Services 560 | 3.0 | 25.0 | |
| 12473 | v.3 | Tourism and Event Marketing 570 | 3.0 | 25.0 | |
| 12474 | v.4 | International Marketing 580 | 3.0 | 25.0 | |
| 12477 | v.5 | Public Relations Contemporary Practice 550 | 3.0 | 25.0 | |
| 100.0 | |||||
| Year 2 Semester 1 | |||||
| 10481 | v.3 | Business Ethics 567 | 3.0 | 25.0 | |
| 312406 | v.1 | Introduction to Research Methods 601 | 3.0 | 25.0 | |
| 5283 | v.9 | Advanced Marketing and Business Strategies 640 | 3.0 | 25.0 | |
| 5519 | v.10 | Digital and Interactive Marketing 630 | 3.0 | 25.0 | |
| 100.0 | |||||
| Year 2 Semester 2 | |||||
| 12199 | v.3 | Marketing Project 692 | 3.0 | 50.0 | |
| 314189 | v.1 | Marketing and Sustainability 670 | 3.0 | 25.0 | |
| 314191 | v.1 | Customer Relationship Management 680 | 3.0 | 25.0 | |
| 100.0 | |||||
Availability
| Year | Location | Period | All* | Internal | Partially Online Internal^ | External | Fully Online# |
|---|---|---|---|---|---|---|---|
| 2013 | Bentley Campus | Semester 1 | Y | ||||
| 2013 | Bentley Campus | Semester 2 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
* The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
^ Course and associated units are offered in this mode permitting International Onshore student enrolment.
# Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.
Handbook Disclaimer
The online handbook is the repository of Curtin University of Technology (“Curtin”) course information. While Curtin makes all reasonable endeavors to keep its online courses handbook up-to-date, information within this website is subject to change from time to time. Curtin reserves the right to change the contents and/or the method of assessment, to change or alter tuition fees of any unit of study, to withdraw/any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program without notification via the website.
For course overviews and enrolment information please visit our future students website.
