3900 (v.5) Strategic Marketing 310
Note
Tutition Patterns
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Unit references, texts and outcomes
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Lecture: | 1 x 1.5 Hours Weekly |
| Tutorial: | 1 x 1.5 Hours Weekly |
| Prerequisite(s): |
9807 (v.6)
Marketing Research 200
or any previous version
|
| Syllabus: | Advanced unit aimed at developing strategic decision making skills with particular reference to marketing. This unit presents the philosophy of integrating market planning into the strategic planning process to cope with an ever changing and challenging business environment characterised by unparalleled technological developments and intensifying competition. Strategic market planning enables managers to undertake a process of market analysis and identification that will determine what business direction it wants to achieve, and how to proceed in a systematic way to turn specific opportunities into profitable businesses. This unit presents a set of normative procedures, which may be utilised to generate a varied range of innovative strategic options and provides a basis for choosing a rational programme for action. |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| SOLT (Online) Definitions*: | Not Categorised *Extent to which this unit or thesis utilises online information |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2011 | Bentley Campus | Semester 1 | Y | ||||
| 2011 | Bentley Campus | Semester 2 | Y | ||||
| 2011 | Sydney Campus | Semester 1 | Y | ||||
| 2011 | Charles Telfair Inst Mauritius | Semester 1 | Y | ||||
| 2011 | INTI Intern'l College Penang | Semester 1 | Y | ||||
| 2011 | INTI Intern'l College Penang | Semester 2 | Y | ||||
| 2011 | INTI Intern'l College Penang | Semester 2 | Y | ||||
| 2011 | Metropolitan College Malaysia | Semester 1 | Y | ||||
| 2011 | Metropolitan College Malaysia | Semester 2 | Y | ||||
| 2011 | Miri Sarawak Campus | Semester 1 | Y | ||||
| 2011 | Miri Sarawak Campus | Semester 2 | Y | ||||
| 2011 | Singapore Campus | Semester 1 | Y | ||||
| 2011 | Singapore Campus | Semester 2 | Y | ||||
| 2011 | Singapore Campus | Summer Semester | Y | ||||
| 2011 | UHK SPACE Admiralty Ctr | Semester 1 | Y | ||||
| 2011 | UHK SPACE Admiralty Ctr | Summer Semester | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
