12204 (v.2) Business Research Project (Marketing) 591
Note
Tutition Patterns
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Unit references, texts and outcomes
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Prerequisite(s): |
5518 (v.8)
Marketing Intelligence and Research 562
or any previous version
|
| Syllabus: | Guides students through the preparation of the smaller business research projects. Develops researching capabilities, writing abilities and the planning, structuring and production of a business research project. Students are guided through the stages of formulating a research idea and producing a research plan. During the course, participants are taught where to look for information, what to look for, how best to look for it, and how to put together a body of information to produce a literature review. Participants are taken through the steps of structuring, organising and collating information and data to produce a comprehensive, critical and unbiased research report. |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| SOLT (Online) Definitions*: | Not Online *Extent to which this unit or thesis utilises online information |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2011 | Bentley Campus | Semester 1 | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
