158699 v.7 Bachelor of Arts (Mass Communication)
BA(Curtin)
Course CRICOS Code: 018629D
Registered full-time Duration for International Onshore Students on student visas:
3 Years
Introduction
This course offers the chance to develop skills and knowledge in two or more related fields of study at the intersection of media, business, design and new communications technologies. It offers contextual study of the history, theory, ethics and criticism of the various practices, institutions and discourses in media, communication and information. Foundation skills and knowledge for work in the corporate media and information field is provided with considerable breadth of expertise. Students chose one or two streams out of This course offers the chance to develop skills and knowledge in two or more related fields of study at the intersection of media, business, design and new communications technologies. It offers contextual study of the history, theory, ethics and criticism of the various practices, institutions and discourses in media, communication and information. Foundation skills and knowledge for work in the corporate media and information field is provided with considerable breadth of expertise. Students chose one or two streams out of Corporate Screen Production, Web Media and Journalism, combining them with studies in Visual Communication, Digital Design, Photography, Marketing and Public Relations.
Course Entry Requirements/Prerequisites
None.
Specific Requirements
While not a formal requirement for entry, students are encouraged to have basic computing skills. STAT elements considered are E and either V or Q.
Recognition of Prior Learning
Recognition of prior learning may be awarded for some units on the basis of substantial, relevant work experience, completed studies in vocational training or completion of undergraduate units in previous study. All applications are assessed on an individual basis.
Duration and Availability
3 years full-time study or equivalent part-time.
Course Organisation
This course is undergoing a major change in its course structure. However, the coverage of the course and its outcomes will be similar to earlier versions of the course. The structure of the first year of the course has been approved and is detailed below. Years 2 and 3 of the course will consist of a choice of two subject streams, together with compulsory Media Studies units and an opportunity to choose freely from a wide range of elective units.
Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other essential study materials.
Course Structure Disclaimer
Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within the normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| 12883 | v.6 | Consumers, Audiences, Publics and Users 212 | 2.0 | 25.0 | |
| SELECT 4 ELECTIVES | 100.0 | ||||
| 125.0 | |||||
| Year 1 Semester 1 | |||||
| 12194 | v.7 | Engaging Media 104 | 3.0 | 25.0 | |
| 301066 | v.6 | Culture to Cultures 102 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 1 Semester 2 | |||||
| 311923 | v.1 | Making Meanings 103 | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 1 | |||||
| 10850 | v.4 | Marketing 100 | 3.0 | 25.0 | |
| OR | |||||
| 10855 | v.7 | Public Relations (Principles) 201 | 3.0 | 25.0 | |
| 1532 | v.9 | Screen Practice 111 | 5.0 | 25.0 | |
| 1557 | v.12 | Journalism Introduction to Print 111 | 3.0 | 25.0 | |
| OR | |||||
| 1564 | v.12 | Journalism Introduction to Broadcast 112 | 3.0 | 25.0 | |
| 301516 | v.5 | Web Communications 101 | 3.0 | 25.0 | |
| 312001 | v.1 | Design Practice 172 | 4.0 | 25.0 | |
| 125.0 | |||||
| Year 2 Semester 1 | |||||
| 301070 | v.4 | Media Studies 216 - Asian Media in Transition | 2.0 | 25.0 | |
| 25.0 | |||||
| Year 2 | |||||
| 313822 | v.1 | Journalism Stream (Mass Communication) | 125.0 | ||
| OR | |||||
| 313823 | v.1 | Corporate Screen Production Stream (Mass Communication) | 125.0 | ||
| OR | |||||
| 313824 | v.1 | Web Media Stream (Mass Communication) | 125.0 | ||
| 313825 | v.1 | Visual Communication Stream (Mass Communication) | 125.0 | ||
| OR | |||||
| 313826 | v.1 | Marketing Stream (Mass Communication) | 125.0 | ||
| OR | |||||
| 313827 | v.1 | Digital Design Stream (Mass Communication) | 125.0 | ||
| OR | |||||
| 313828 | v.1 | Public Relations Stream (Mass Communication) | 125.0 | ||
| OR | |||||
| 313829 | v.1 | Photography Stream (Mass Communication) | 125.0 | ||
| OR | |||||
| 313822 | v.1 | Journalism Stream (Mass Communication) | 125.0 | ||
| OR | |||||
| 313823 | v.1 | Corporate Screen Production Stream (Mass Communication) | 125.0 | ||
| OR | |||||
| 313824 | v.1 | Web Media Stream (Mass Communication) | 125.0 | ||
| 250.0 | |||||
# Students must take one of the following streams: Corporate Screen Production, Journalism, or Web Media plus one other stream not already chosen
% Summary of changes; First unit of each stream moves into first year of course. Streams reduce from 150 to 125 credits. Electives reduced from 175 to 100.
Availability
| Year | Location | Period | All* | Internal | Partially Online Internal^ | External | Fully Online# |
|---|---|---|---|---|---|---|---|
| 2011 | Bentley Campus | Semester 2 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
* The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
^ Course and associated units are offered in this mode permitting International Onshore student enrolment.
# Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.
