GC-DMKT v.1 Graduate Certificate in Digital Marketing
GradCertDigitalMktg(Curtin)
Course CRICOS Code: 0100482
Registered full-time Duration:
6 Months
Course Overview
Graduate Certificates prepare students to develop advanced knowledge and skills for professional or highly skilled work and further learning corresponding to AQF level 8 qualifications.
The Graduate Certificate in Digital Marketing is suitable for students seeking to develop the fundamental skills of digital marketing or extend their knowledge in various marketing areas. The course serves as an entry point for students considering higher postgraduate qualifications in the future (such as the Masters of Marketing). In this course you will learn about the fundamental principles of digital marketing, explore the foundations of each digital channel, digital tactics, strategies and processes. From identifying and articulating critical customer groups, to evaluating the fundamentals of effective SEO and SEM strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign (Google Adwords) and learn how data analytics (Facebook to Google Analytics) can be used to guide marketing decisions.
Additional Course Expenses
Students may be expected to purchase a number of textbooks and other essential study materials.
Course Entry and Completion Details
Applicants for a Graduate Certificate are required to meet University academic and English language entry standards; details are provided at http://futurestudents.curtin.edu.au. Applicants generally require a Bachelor Degree or equivalent credit gained for recognised learning. Any specific course entry and completion requirements must also be met.
A bachelor degree (or equivalent) in any discipline, or at least 5 years' relevant work experience. Applicants must also meet Curtin's English language proficiency requirements.
Credit for Recognised Learning
Applications for credit towards a course are assessed on an individual basis. Credit reduces the amount of learning required to complete the course and may be granted for formal education qualifications, non-formal learning from non-award programs of study and informal learning through work experiences. Further information can be found at http://futurestudents.curtin.edu.au/non-school-leavers/rpl.cfm
Pathway to Further Study
Graduates may qualify for entry to some Graduate Diplomas and Master degrees. For further details, see the University website http://curtin.edu.au.
Course Organisation
Graduate Certificates contain a series of units which may include compulsory (core), optional or elective units to cater for student preferences.
Course Learning Outcomes
A graduate of this course can:
1. learn specialised knowledge, strategies and practices relevant to digital marketing and be proficient in their application
2. critically analyse the key components of marketing in the digital economy and think creatively to generate strategic solutions to a range of real-world business problems
3. analyse and synthesise complex information, problems and concepts by applying digital marketing principles, strategies and technical skills
4. professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form
5. design and develop digital marketing strategies using key digital tactics and techniques to deliver content across a broad spectrum of digital contexts and environments
6. develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline
7. evaluate digital marketing principles and techniques in adapting to global markets in a constantly changing networked digital economy
8. understand the nature of cultural trends and diversity in various societies by incorporating ethical, social and global perspectives
9. use information and technology adeptly in digital marketing contexts whilst employing effective independent and collaborative work skills to demonstrate professional judgement and ethical responsibility
Duration and Availability
This fee-paying course is one semester full-time or equivalent part-time study.
Location and delivery Mode
| Year | Location | Period | All* | Internal | Partially Online Internal^ | External | Fully Online# |
|---|---|---|---|---|---|---|---|
| 2020 | Bentley Campus | Semester 1 | Y | ||||
| 2020 | Bentley Campus | Semester 1 | Y | ||||
| 2020 | Bentley Campus | Semester 2 | Y | ||||
| 2020 | Bentley Campus | Semester 2 | Y | Y | |||
| 2021 | Bentley Campus | Semester 1 | Y | ||||
| 2021 | Bentley Campus | Semester 1 | Y | Y | |||
| 2021 | Bentley Campus | Semester 2 | Y | Y | |||
| 2021 | Bentley Campus | Semester 2 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
* The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
^ Course and associated units are offered in this mode permitting International Onshore student enrolment.
# Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| MKTG6006 | v.1 | Digital and Interactive Marketing | 3.0 | 25.0 | |
| SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF: | 75.0 | ||||
| 100.0 | |||||
| Optional Units to Select from in Year 1 Semester 1 | Hrs/Wk | Credit | |||
| MKTG5008 | v.2 | Integrated Global Communications | 3.0 | 25.0 | |
| MKTG5006 | v.2 | Marketing Intelligence and Analytics | 3.0 | 25.0 | |
| PUBR5000 | v.2 | Storytelling and Digital Media | 3.0 | 25.0 | |
| MKTG6004 | v.2 | User Experience Design | 3.0 | 25.0 | |
Further Information
If you need more course information, you may contact the relevant areas: For Current Students: Student Services Office, please click here for further details: http://students.curtin.edu.au/contact_offices.cfm. For Domestic Future Students: Curtin Connect Future Students, enquiries: https://future.connect.curtin.edu.au/ , Tel: +61-1300 222 888. For International Future Students: Curtin International, email: international@curtin.edu.au, Tel: +61-8-9266 7331.
Course Structure Disclaimer
Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within a normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.
Disclaimer
Information in this publication is correct at the time of printing but may be subject to change.
In particular, the University reserves the right to change the content and/or method of assessment, to change or alter tuition fees of any unit of study, to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/ or to vary arrangements for any program.
This material does not purport to constitute legal or professional advice.
Curtin accepts no responsibility for and makes no representations, whether express or implied, as to the accuracy or reliability in any respect of any material in this publication.
Except to the extent mandated otherwise by legislation, Curtin University does not accept responsibility for the consequences of any reliance which may be placed on this material by any person.
Curtin will not be liable to you or to any other person for any loss or damage (including direct, consequential or economic loss or damage) however caused and whether by negligence or otherwise which may result directly or indirectly from the use of this publication.
International students
International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements that must be met. As some information contained in this publication may not be applicable to international students, refer to international.curtin.edu.au for further information. Australian citizens, permanent residents and international students studying outside Australia may have the choice of full-time, part-time and external study, depending on course availability and in-country requirements.
