6439 (v.6) Digital Marketing Strategies 660
| Area: | Curtin Graduate School of Business |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Tuition Patterns: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Lecture: | 1 x 3 Hours Weekly |
| Prerequisite(s): |
5282 (v.6)
Marketing Management 555
or any previous version
|
| Syllabus: | The overall aim of this unit is about creating and sustaining superior performance in the marketplace. It also focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage through the use of digital marketing. The unit includes recent developments in strategic thinking and emphasises the very different role that organisations are now defining for digital marketing as a strategic force. |
| Unit references, texts, outcomes and assessment details | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2012 | Perth City Campus | Trimester 3 | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
