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Curtin University
Courses Handbook 2012

This handbook contains information for courses and units at Curtin in 2012.
Information for current year courses and units is available at Courses Handbook 2011.

3820 (v.7) Business to Business Marketing 322

Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
Tuition Patterns: The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline.
Tutorial: 1 x 1.5 Hours Weekly
Seminar: 1 x 1.5 Hours Weekly
Prerequisite(s): 9764 (v.8) Consumer Behaviour 201 or any previous version
Syllabus: A focus on the entire process of marketing to business organisations, building relationships with business customers; firms, governmental organisations, and institutions. Strategic role of the business to business marketer in winning and keeping customers will be examined. This will be done through marketing analysis and planning of the necessary activities for development of close and long-term relationships with the business customer. Unique aspects relating to marketing to business organizations as against end user will be explored.
Unit references, texts, outcomes and assessment details The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline.
Field of Education: 080500 Sales and Marketing (Narrow Grouping)
Result Type: Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.