314273 (v.1) Marketing and Sustainability 400
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Tuition Patterns: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Seminar: | 1 x 3 Hours Weekly |
| Syllabus: | This unit takes a multi-disciplinary approach to the development of sustainable marketing strategies. It analyses why modern mainstream marketing is being challenged by emerging concerns about sustainability and how the challenges impact on marketing goals and strategies. The unit investigates global sustainable marketing trends as well as best practices of the leading companies around the world. It also draws on the state of the art thinking about sustainability and incorporates important concepts such as the triple bottom line, the carbon footprint and the natural step framework to develop competitive and holistic marketing strategies with a long-term focus. |
| Unit references, texts, outcomes and assessment details | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Field of Education: | 080505 Marketing |
| Result Type: | Grade/Mark |
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
