314189 (v.1) Marketing and Sustainability 670
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Tuition Patterns: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): |
5518 (v.9)
Marketing Intelligence and Research 540
or any previous version
|
| Syllabus: | This unit takes a multi-disciplinary approach to the development of sustainable marketing strategies. It analyses why modern mainstream marketing is being challenged by emerging concerns about sustainability and how the challenges impact on marketing goals and strategies. The unit investigates global sustainable marketing trends as well as best practices of the leading companies around the world. It also draws on the state of the art thinking about sustainability and incorporates important concepts such as the triple bottom line, the carbon footprint and the natural step framework to develop competitive and holistic marketing strategies with a long-term focus. |
| Unit references, texts, outcomes and assessment details | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Field of Education: | 080505 Marketing |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2012 | Bentley Campus | Semester 2 |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
