313863 (v.1) Public Sector Marketing 553
| Area: | Curtin Sarawak |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Tuition Patterns: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Other: | 1 x 36 Hours Once-only |
| SYLLABUS: | This unit is designed to provide you with theoretical and conceptual frameworks to develop social marketing program. The unit will assists you to better understand the various means that a public sector organisation employs to bring about satisfaction through the benefits, values of the product and services that it has to offer to the stakeholders. The concept of marketing organisation will be the platform to further explain the role that marketing plays in business and society. The marketing challenges (social issues) and constraints faced by the public sector leaders and how organisational communications (which includes public relations, public affairs, environmental communications, investor relations and internal communication) can help to foster customer relationship management (aspect of CRM). |
| Unit references, texts, outcomes and assessment details | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Field of Education: | 080300 Business and Management (Narrow Grouping) |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2012 | Miri Sarawak Campus | Trimester 3 | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
