301229 (v.3) Public Relations (Strategies) 420
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Tuition Patterns: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Seminar: | 1 x 3 Hours Weekly |
| Other Requisite(s): | Admission: to Marketing honous program. |
| Syllabus: | Strategic thinking and planning of public relations and communications strategies. Case studies: planning and implementation of a corporate image, design of a special event, strategic plan for a lobbying campaign and the strategy for a major media campaign. Strategies: time frames, budgets, financial and non-financial indicators and the writing and compilation of a strategy document. |
| Unit references, texts, outcomes and assessment details | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Field of Education: | 080509 Public Relations |
| Result Type: | Grade/Mark |
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
