12632 (v.4) Advertising (Principles) 211
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Tuition Patterns: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Lecture: | 1 x 1.5 Hours Weekly |
| Tutorial: | 1 x 1.5 Hours Weekly |
| Prerequisite(s): |
11016 (v.5)
Integrated Marketing Communications 202
or any previous version
|
| Syllabus: | Introduces students to the fundamentals of advertising within a marketing environment. The unit covers materials including ethics and consumer behaviour in advertising, target markets and segmentation, account planning and research, the creative aspects of advertising including art direction and copywriting and the different facets of media. |
| Unit references, texts, outcomes and assessment details | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Field of Education: | 080507 Advertising |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2012 | Bentley Campus | Semester 1 | Y | ||||
| 2012 | Bentley Campus | Semester 1 | Y | ||||
| 2012 | Bentley Campus | Semester 2 | Y | ||||
| 2012 | Bentley Campus | Semester 2 | Y | ||||
| 2012 | Singapore Campus | Semester 1 | Y | ||||
| 2012 | Singapore Campus | Semester 2 | Y | ||||
| 2012 | UHK SPACE Admiralty Ctr | Semester 2 | Y | ||||
| 2012 | UHK SPACE CIDP | Study Period 1 | Y | ||||
| 2012 | UHK SPACE CIDP | Semester 2A | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
