10850 (v.4) Marketing 100
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Tuition Patterns: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Lecture: | 1 x 1.5 Hours Weekly |
| Tutorial: | 1 x 1.5 Hours Weekly |
| Syllabus: | Understanding the role marketing plays in business and society; The global marketing environment; Consumer buyer behaviour; Market segmentation, target marketing and positioning; New product development and the product life cycle; Marketing Strategies (the 4 P's) - product, price, place and promotion; Ethics in marketing. |
| Unit references, texts, outcomes and assessment details | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2012 | Bentley Campus | Summer School | Y | ||||
| 2012 | Bentley Campus | Semester 1 | Y | ||||
| 2012 | Bentley Campus | Semester 1 | Y | ||||
| 2012 | Bentley Campus | Semester 1 | Y | ||||
| 2012 | Bentley Campus | Semester 2 | Y | ||||
| 2012 | Bentley Campus | Semester 2 | Y | ||||
| 2012 | Bentley Campus | Semester 2 | Y | ||||
| 2012 | Sydney Campus | Semester 1 | Y | ||||
| 2012 | Sydney Campus | Semester 2 | Y | ||||
| 2012 | Charles Telfair Inst Mauritius | Semester 1 | Y | ||||
| 2012 | Charles Telfair Inst Mauritius | Semester 2 | Y | ||||
| 2012 | INTI Intern'l College Penang | Semester 2 | Y | ||||
| 2012 | INTI Intern'l College Penang | Semester 2 | Y | ||||
| 2012 | Metropolitan College Malaysia | Study Period 1 | Y | ||||
| 2012 | Metropolitan College Malaysia | Semester 1 | Y | ||||
| 2012 | Metropolitan College Malaysia | Semester 2 | Y | ||||
| 2012 | Miri Sarawak Campus | Semester 1 | Y | ||||
| 2012 | Miri Sarawak Campus | Semester 2 | Y | ||||
| 2012 | Singapore Campus | Semester 1 | Y | ||||
| 2012 | Singapore Campus | Semester 2 | Y | ||||
| 2012 | Singapore Campus | Summer Semester | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
