Courses Handbook 2010

1866 (v.6) Retail Marketing and Distribution 311


Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
Lecture: 1 x 1.5 Hours Weekly
Tutorial: 1 x 1.5 Hours Weekly
Prerequisite(s): 10850 (v.4) Marketing 100 or any previous version
Syllabus: Retail marketing and marketing channels. Retail information systems, channel behaviour, channel operations, channel management, distribution planning, wholesaling, retail consumers, products, site evaluation, merchandising and promoting goods, personal selling, images and atmosphere. Research, audit and the future of retailing. Transportation, warehousing and physical distribution systems.
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
Field of Education: 080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*: Not Categorised
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2010 Bentley Campus Study Period 2 Y        
2010 Bentley Campus Semester 1 Y        
2010 Bentley Campus Semester 2 Y        
2010 INTI Intern'l College Penang Semester 1 Y        
2010 INTI Intern'l College Penang Semester 2 Y        
2010 Metropolitan College Malaysia Semester 1 Y        
2010 Miri Sarawak Campus Semester 1 Y        
2010 Miri Sarawak Campus Semester 2 Y        
2010 Singapore Campus Trimester 1A Y        
2010 UHK SPACE Admiralty Ctr Trimester 1A Y        
2010 UHK SPACE Admiralty Ctr Trimester 2A Y        
2010 UHK SPACE CIDP Trimester 1A Y        
2010 UHK SPACE CIDP Semester 2A Y        
2010 UKRIDA Penabur International Semester 2 Y        

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

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