12473 (v.3) Tourism and Event Marketing 570

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Seminar:	1 x 3 Hours Weekly
Syllabus:	Designed to educate learners in the interdisciplinary marketing aspects of tourism within developed and developing world contexts. A strong business focus has been developed with reference to a variety of industry sectors, including local authorities as well as large and small private companies in the tourism industry. Learners will study components of interdisciplinary marketing - international marketing, strategic marketing, services marketing, and electronic/mobile marketing - that will give them a deeper appreciation of the respective approaches to tourism marketing.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*:	Not Categorised *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal
2010	Bentley Campus	Semester 1	Y
2010	Bentley Campus	Semester 2	Y
2010	Metropolitan College Malaysia	Semester 1	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External