312416 (v.1) Introduction to Wine Marketing and Business 201

Area:	Department of Agribusiness and Wine Science
Credits:	25.0
Contact Hours:	7.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 4 Hours Weekly
Tutorial:	1 x 3 Hours Weekly
Syllabus:	An introduction to marketing concepts, the marketing environment, consumer behaviour , business to business marketing, market segmentation and research and the interaction between wine marketing and tourism for the purpose of informing decisions about varietal selection and land management.. The unit incorporates a range of real-life industry examples and encourages students to work together as groups to develop a marketing plan for a prescribed wine industry scenario.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	050303 Viticulture
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.