312104 v.1 Public Relations Major

Introduction

This major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision-making that originates policies, products and services which become the basis of relationships, whilst preparing them for major communications roles. Graduates in public relations single or double majors meet the academic requirements for membership of the Public Relations Institute of Australia.

Combinations available with this Major

The combinations being supported are; Bachelor of Commerce Electives Stream; Public Relations & Advertising; Public Relations & Marketing; Public Relations & Management; Public relations & Tourism and Event Management; Public Relations & Jourtnalism.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 2
10855	v.7	Public Relations (Principles) 201	3.0	25.0
				25.0
Year 2 Semester 1
10845	v.2	Law (Public Relations) 211	3.0	25.0
10854	v.6	Public Relations (Techniques) 220	3.0	25.0
				50.0
Year 2 Semester 2
10851	v.5	Public Relations (Media) 250	3.0	25.0
12596	v.5	Public Relations (International) 340	3.0	25.0
				50.0
Year 3 Semester 1
12597	v.4	Public Relations (Corporate) 360	3.0	25.0
3992	v.7	Public Relations (Consultancy) 300	3.0	25.0
				50.0
Year 3 Semester 2
3993	v.8	Public Relations (Professional Practice) 393	3.0	25.0
				25.0

Students may choose to undertake a minor in place of elective units