306986 v.2 Creative Advertising Design Major (Bachelor of Arts (Design)

Introduction

Creative Advertising Design is the combination of words and pictures organised in such a way so as to sell goods and services. The major prepares students to work in the creative advertising industry. The course focuses on professional practice, media production processes, professional institutions and industry processes. Development of a professional portfolio of creative advertising work for future employment.

Course Structure			Hrs/Wk	Credit
Year 2 Semester 1
10006	v.3	Design in Context 291	3.0	25.0
306956	v.1	Visual Communication 291	4.0	25.0
306971	v.1	Creative Advertising Design Theory 291	3.0	25.0
308439	v.1	Design Typography 291	2.0	12.5
308440	v.1	Design Image Techniques 291	2.0	12.5
				100.0
Year 2 Semester 2
10007	v.3	Design in Context 292	3.0	25.0
306972	v.1	Creative Advertising Design Process 292	3.0	25.0
306973	v.1	Creative Advertising Design - Copywriting and Art Direction Workshop 292	3.0	25.0
308443	v.1	Design Typography 292	2.0	12.5
308444	v.1	Design Image Techniques 292	2.0	12.5
				100.0
Year 3 Semester 1
10850	v.4	Marketing 100	3.0	25.0
306975	v.1	Creative Advertising Design Practice 391	3.0	25.0
306978	v.1	Creative Advertising Design Studio 391	3.0	25.0
		SELECT 1 ELECTIVE		25.0
				100.0
Year 3 Semester 2
306976	v.1	Creative Advertising Design Practice 392	3.0	25.0
306979	v.1	Creative Advertising Studio 392	3.0	25.0
9764	v.8	Consumer Behaviour 201	3.0	25.0
		SELECT 1 ELECTIVE		25.0
				100.0